Exactly how the advertising and marketing channel jobs The earliest variation of a sales funnel that I have the ability to find is this set from 1904 by Frank Hutchinson Dukesmith, editor of the Salesmanship magazine Right here, Dukesmith introduced the idea of four stages that result in a sale: Attention, Rate Of Interest, Need as well as Sentence. Virtually 50 years later, a marketing and also sales executive in the pharmaceutical market, Arthur F Peterson, published the complying with illustration in his book, Pharmaceutical Selling, Describing, and also Sales Training: