San Diego, Oct. 19, 2021 -- Encinitas-based Simon White SE would like to speak with the public about the way that search engine optimization (SEO) is an important role in the growth and success of small and medium enterprises (SMEs). Small business owners have difficulty to control their online presence, which could hamper their growth. SEO has become a crucial part of any marketing strategy for SMEs who are trying to increase brand awareness and generate more revenue. Through the years, online marketing has become more comprehensive and more in line with what SMEs are searching for. SEO is an all-in one solution for SMEs to boost their brand awareness and revenue through attracting relevant traffic their website. Many companies have come to recognize that consumers are increasingly shifting to the internet for buying products, as opposed to using traditional channels. It is essential therefore to ensure that a business website is well-established online presence as well as SEO being one of the most efficient methods to achieve this. As per Simon White SEO's website, SEO is the process that focuses on optimizing various aspects of a website in order to make it appear higher in search results such as Google, Yahoo or Bing. SEO can be broken down into two broad areas of optimization on the page (internal factors) as well as off-page optimization (external factors). On-page optimization refers to website structure and content. Off-page optimization is concerned with external factors like the social media interaction and backlinks. By using SEO, businesses are able to rank higher on search engines, acquire more site visitors and create brand awareness. According to the firm, online search engines are the sole way that people can find out about a business or product in the present. Therefore, a website needs to be optimized to provide a pure online user experience to attract organic traffic from customers who are searching for a product or service. Large and small businesses alike require effective methods of marketing to increase their profits. SEO is one method that can yield positive results in a short time -- and for a very low price. While SEO techniques aren't an exact science, they must be properly implemented to ensure the desired outcomes. Smaller businesses can employ an outside agency or an internal SEO team to optimize their website to search engines.