Three out of four B2B buyers would rather self-educate than learn about a product from a sales rep, according to Forrester data.If that's the case, why are sales calls, demos, and SOWs still the norm for B2B services?Shoppers expect a self-service experience when making online purchases. When will business solutions be available with the same convenience?As it happens, right now.We're bringing the B2C experience to the B2B world.