San Diego, Oct. 19, 2021 (GLOBE NEWSWIRE) -- Encinitas, CA based Simon White SEO would like to connect with the general public to discuss how SEO or search engine optimization (SEO) is a key contribution to the success of small and mid-sized businesses (SMEs). Small business owners have difficulty to manage their online presence , which can hinder their growth potential. SME's that want to grow branding awareness and generate revenue have integrated SEO into the mix of their marketing plans. In recent years, digital marketing has become more diverse and aligned with what SMEs are searching for. SEO is a complete solution that allows SMEs to increase their brand awareness and increase the amount of money they earn by bringing targeted visitors to their website. A lot of businesses are realizing that their customers are more likely to purchase online instead of traditional channels when they make their purchases. Therefore, it is crucial to ensure that a business website has a solid online presence, with SEO being among the most efficient ways to achieve this. Simon White SEO has explained that SEO is the process by which the various elements of a website are optimized to rank higher in search engines like Google, Yahoo, and Bing. SEO can be broken down into two major areas: on-page optimization (internal factors) as well as off-page optimization (external factors). On-page optimization generally refers to the structure of the website and content, whereas off page optimization encompasses external elements that include backlinks and social media interaction. Businesses can rank higher on search engines, draw more website visitors, and boost brand recognition by using SEO. The company asserts that the only way a person discovers the company or product in this era is through online searches. This means that a website has to be optimized for a purely online user experience, in order to draw organic traffic from those looking for a service or product. Small and large companies require effective methods of marketing to grow their business. SEO is one method which delivers results swiftly -- and for a minimal cost. While SEO techniques aren't advanced techniques, they need to be implemented properly to get the desired outcomes. Smaller businesses can employ an external agency or hire an in-house SEO team to optimize their website to search engines.