The Importance of Digital Marketing Agency Have you any idea that around 87% of buyers now start their look for products and services online? It doesn't matter whether you are selling digital or physical products. The significance of digital marketing is not a thing reserved for digital business owners. Even when you are selling physical products, going where your potential customers spend a lot of time is a no-brainer. In the past, the location of a small business in a densely populated area was previously a large competitive advantage. Now the story is different. Without a fruitful digital marketing strategy, you might continue steadily to lag in your competitors for new customers, sales, and market share growth.