San Diego, Oct. 19, 2021 -- Encinitas-based Simon White SE is looking to educate the public about the way that search engine optimization (SEO) is a critical role in the success and growth of small and medium-sized businesses (SMEs). The majority of SMEs struggle to maintain their web presence, which limits their growth potential. SEO has now become an essential element of any marketing plan for SMEs who are trying to boost brand recognition and revenues. The digital marketing industry has developed to be more inclusive and relevant to the demands of SMEs in time. SEO is a single-stop solution that allows SMEs to enhance their brand awareness and increase their revenues by bringing in appropriate visitors to their websites. Many businesses are now discovering that consumers are more likely to shop online than traditional channels when making their purchases. SEO is one of the most effective methods of making sure your business website is easily accessible online. Simon White SEO has explained that SEO is the process by the site's elements are optimized to be more prominent in search engines like Google, Yahoo, and Bing. SEO is broken down into two major areas in which on-page optimization (internal factors) and off-page optimization (external factors). On-page optimization is generally a reference to site structure and website content, whereas off-page optimization encompasses external elements that include social media engagement and backlinks. Companies can get higher rankings in search engine results, attract more website visitors, and enhance brand recognition using SEO. According to the company, online search engines are the sole way to find out about a product or business in this age. To get organic traffic, which comes from people looking for goods or services websites must be designed to provide an online experience. Small and large companies have to employ efficient methods of marketing to grow their businesses. SEO is one of these methods that are able to quickly yield positive results and at a low cost. While SEO techniques aren't an art, they need to be done correctly to get the desired results. Small-sized businesses can choose to use an outside agency or an internal SEO team to optimize their website to search engines.