San Diego, Oct. 19 2021 -- Encinitas-based Simon White SE wants to talk with the general public on the way that SEO, or search engine optimization (SEO) is crucially in the success and growth of small and medium businesses (SMEs). In general, SMEs struggle to maintain their web presence, which limits their potential for growth. SEO has become an essential part of any marketing strategy for SMEs that are looking to improve brand awareness and revenue. Through the years, online marketing has become more inclusive and in line with what SMEs are searching for. SEO provides an all in one solution for SMEs to enhance their brand's visibility and generate more revenue by attracting relevant visitors to their site. Many companies are now recognizing that customers are more likely to shop online as opposed to traditional channels for their purchases. It is essential therefore to ensure that a website is well-established online presence and SEO being among the most efficient ways of achieving this. Simon White SEO has clarified the concept of SEO is the method through which a website's different elements are optimized to be more prominent in search engines such as Google, Yahoo, and Bing. SEO can be broken down into two main areas in which on-page optimization (internal elements) as well as off-page optimization (external factors). On-page optimization focuses on website structure and contents. Off-page optimization deals with external factors , such as backlinks and social media engagement. Through SEO, businesses can rank higher in search engines, get more site visitors and create brand awareness. According to the firm, online searches are the only means that people can find out about a business or product in this age. That means that a website should be optimized for a purely online user experience to attract organic traffic from customers looking for a service or product. Both big and small businesses require efficient marketing strategies to increase the growth of their business. SEO is one of those methods that will quickly bring positive results at a very low cost. While SEO techniques aren't advanced techniques, they must be properly implemented to get the desired outcomes. Small-sized companies have two optionsto choose from: hire an outside agency or an internal SEO team. This will help optimize your website for search engines.