Viral marketing has become a respectable and above all, quite effective method of online internet marketing among businesses worldwide – that's when it is done correctly and respectfully. Correctly and respectfully ? What does which means that ? It means not abusing the system. It indicates using viral and other online marketing tactics to spread the word about your organization, your product and your service without offending others or being self-serving. But viral marketing is inherently self-serving ofr a company isn't it ? Well, yes and no. To be truly effective, viral internet marketing for businesses must include a give, share and take approach.