After discovering his papa had an incurable illness as well as only a few months to live, Ed Howard tried to plan in advance for a funeral service, investing hours calling about to contrast prices. Yet although he's a customer legal representative, he still obtained floundered. He didn't understand up until much later that Costco offers reasonably priced caskets. He was likewise amazed by the pricing of headstone engraving, specifically that it would cost by the letter. "I really did not also recognize to ask about that," says Howard, senior counsel for the Center for Public Interest Law, in San Diego.