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Rosie Huntington-Whiteley has given birth to a baby girl. The༥m>Mail Online༯em>reported on 4th February the 34-year-old model welcomed her second child Ӵwo days agoԠin London. However, Rosie has yet to confirm the news, or her little girlҳ name just yet. Rosie and her partner Jason Statham, 54, have both remained tight lipped about the arrival of their second child on social media. However, Rosie has been sharing some posts of her own brand, Rose Inc, on her Instagram Stories. The༥m>Mad Max༯em>actor has four-year-old son Jack with Jason. She announced the news she was expecting a baby, and expanding their family of three to our in August, as she previously shared a string of outfit photos to confirm the news. Alongside a variety of mirror selfies, the final one captured Rosie wearing a white ribbed midi dress holding her baby bump. View this post on Instagram A post shared by Rosie HW (@rosiehw) She captioned the post: Ӕaaa daahhh!Ԡalongside baby emojis and the hashtag Ӳound 2Ԯ It seems Rosie likes to keep her personal life, and love life, private, as she rarely posts photos of Jason and Jack, although the occasional family photo does make an appearance on the gram. For Fatherҳ Day in June 2021, the style icon posted a black and white photo of father and son on a boat looking across the sea. ӈow to describe a love like this?! Happy Fathers Day @jasonstatham we love youԬ read the caption. View this post on Instagram A post shared by Rosie HW (@rosiehw) More recently, to mark the New Year, Rosie uploaded a string of images of her, Jack, and the pair together enjoying winter walks, and cosied up indoors. View this post on Instagram A post shared by Rosie HW (@rosiehw) Rosie and Jason got engaged one year before they started a family. However the couple ֠who have been together for over 10 years ֠are in no rush to walk down the aisle. Speaking previously to༥m>ET, Rosie said: ӗeҲe looking forward to that time. Itҳ also not a huge priority for us; weҲe so happy. I think it will be fun to do it when the babyҳ grown up a bit and he can be involved in the wedding.Լ/p> The post Rosie Huntington-Whiteley has given birth to a baby girl appeared first on Marie Claire. -------------------------------------- By: Maisie Bovingdon Title: Rosie Huntington-Whiteley has given birth to a baby girl Sourced From: www.marieclaire.co.uk/news/celebrity-news/rosie-huntington-whiteley-birth-baby-girl-jason-statham-764619 Published Date: Sat, 05 Feb 2022 09:43:56 +0000 Read More Did you miss our previous article... https://lifestyle.delivery/fashion/prince-georges-godmother-gives-him-impossible-toys-to-honor-princess-diana
A small business is a corporation, partnership, or sole proprietorship with fewer than 100 employees and less than $1 million in annual revenue. These businesses must have specific tax and insurance policies to protect the privacy and livelihood of their owners. They also require lower operating costs than larger companies. Here are a few tips to get your small business off to a great start: Don't underestimate the importance of a business plan! Whether you're planning a grand opening or simply trying to run your current operation, there are certain things you should remember. The SBA defines a small business based on its number of employees. Typically, a small company has under 100 employees. A medium-sized company has between 100 and 499 employees. Businesses with more than one hundred employees may be considered medium-sized. This type of business has a high-growth potential but a lower level of profitability. For many small businesses, identifying the right size and type of support is essential. By working with an advisor, you can ensure you get the right amount of financial support for your business. While it is important to consider the size of a small business, you should also remember that it must meet specific requirements. While the legal definition of a small business may differ from country to country, the basic parameters are the same. Generally, a manufacturing enterprise with annual sales of under $10 million will qualify as a small company. If the company is only selling products or services, it is likely to be classified as a small business.
Marketing is the process of attracting customers to purchase a product or service. It includes activities such as advertising, delivering products, and promoting the company's products or services. Some marketing is done by affiliates. The objective of a marketing professional is to attract key audiences through advertising, promotional campaigns, and product design. The marketing mix includes advertising, pricing, packaging, and graphic designs, as well as sales and distribution. This article will explore the four components of marketing. Market segmentation The use of market segmentation in marketing helps businesses reach out to certain groups of people in order to better meet their needs and wants. In addition to raising profitability, market segmentation helps businesses learn more about the types of products and services that attract different types of consumers. Here are some of the reasons why it is important for businesses to use this approach to marketing: Firstly, market segmentation helps companies to identify which parts of the customer base are most likely to purchase their product. This is especially important if the product or service is targeted towards a particular market segment. By creating market segments, smartphone manufacturers can tailor their marketing campaigns to meet the needs of specific customer groups. In addition to the physical location of customers, market segmentation takes into consideration other factors like psychographics, lifestyle, and behavior. Secondly, market segmentation helps organizations to find a niche within a large market. Often, markets are highly diverse and heterogeneous. They also contain many new competitors and new entrants. Using market segmentation can help a company find its place in these environments and make better use of limited resources. This approach is especially beneficial when a company is trying to grow quickly. Further, it will save the company money and time. Pricing While most companies focus on product or service differentiation and design, pricing is also an important component of the marketing mix. In a perfect competition scenario, prices are the single most important factor in determining profits and revenue. Pricing should reflect the value customers place on the products or services they purchase. In other words, you should make pricing decisions based on the value a customer places on them and the benefits they derive from your company. There are several different types of pricing strategies, each with their own advantages and disadvantages. When deciding on price, you have to consider your competitors and what the market will pay. Pricing is a highly leveraged process. One percentage point increase in realised prices can result in an 8% increase in operating profit. This is approximately twice the benefit of any other change in variable costs or fixed costs. It's vital to create a pricing strategy that aligns with your business model. If you don't know much about pricing, hiring an expert in this field can help you meet your financial goals. In general, consumers seek out the best value for their money. While this isn't the case for all products, competitive pricing can help brands win customers and retain them. Competitive pricing works best when a business offers a unique value to its customers. In contrast, cost-plus pricing (also known as markup pricing) focuses on the cost of goods sold rather than the price a customer paid for a product or service. Promotion Marketing promotion involves informing the public about a product or service and convincing them to purchase it. Marketing promotions can take a variety of forms and include the use of advertising, personal selling, public relations, andsales promotion. These strategies all have the same goal: to influence the purchasing decisions of consumers by generating interest in a product or service. The purpose of marketing promotion is to create a sense of loyalty to a product or service, and to prompt a favorable response from potential consumers. Various types of marketing promotion are used by different companies to reach these goals. Sales promotion involves using various tactics to persuade the public to buy a product or service. Marketing promotions may be used to influence the behavior of a sales force, the acceptance of an unattractive brand, or the purchase behavior of consumers who are unfamiliar with a product or service. To increase sales, marketing managers must convince potential customers of the product or service's value. This often requires a persuasive sales pitch, which entails using coupons or special discounts. Sales promotion has become increasingly important in recent years, due to the increase in competition, the availability of similar products, and the sensitivity of consumers to price. Since consumers are increasingly price-sensitive, a product offered at a lower price tends to attract a higher proportion of buyers. Fortunately, sales promotion is an effective, inexpensive way to increase sales, and it helps a brand compete in multiple market segments. Promotions also help increase impulse buying and maximize profit by spreadingadvertising costs over a larger amount of output. Distribution The term "distribution" refers to the methods used by producers to move and distribute commodities to end users. It includes direct selling to consumers and indirect selling through intermediaries such as retailers. The latter approach is more cost-effective for some products. Direct selling has its benefits for consumers, including convenience and service. This article will explore the differences between direct and indirect selling. Read on to learn about the basics of direct selling. To better understand how this strategy works, consider the following examples. Distribution is a vital part of marketing. Distribution helps a company reach retail outlets and consumers efficiently. Many jobs are created as a result of distribution, including retail sales, wholesale sales, and agency or intermediary work. This type of work has also spawned industries such as logistics, finance, and transportation. Distribution also plays an important role in the economy and is one of the most widely used business models. Its various applications are as diverse as marketing. Distribution enables a product or service to reach a large number of people, depending on how it is distributed. There are many different methods of distribution, including direct selling from retail outlets to consumers. A good transport system ensures products are delivered to the right place at the right time, in the right amount, and in the right form. Direct selling can also be used for a service, such as a loan. Although direct selling is the most common method of distribution, many other types of marketing arrangements can be used as well. Branding The main objective of branding is to establish a monopoly in the market by forming a stronger and better image of the product in the minds of the customer. It is a costly process and small businesses cannot afford to incur such expenses. In addition, branding is time-consuming and expensive as the message has to be distributed widely to a large public. Small businesses, therefore, are not able to participate in the branding process. As a marketing expert, I've taught classes and written articles on branding. Branding involves creating a positive image of your product or company to build a loyal customer base. Branding includes everything from the logo and design of your business to the linguistic tone of voice and visual language you use to communicate with customers. Successful branding runs throughout all aspects of your marketing campaign, from your website to print advertisements to your social media and online presence. A key to effective branding is identifying your target audience. To determine this, you can conduct surveys, interview customers, and join online communities. In addition, brand design should be consistent. Your logo, colors, fonts, word choices, design elements, and other aspects of your brand should all match. Finally, make sure your customer service and support policies match the image and personality of your brand. This consistency helps build brand loyalty. You can achieve this by combining branding with good communication. SEO The effectiveness of SEO in marketing is not only measured in traffic, but in conversions and leads as well. It can also be used to shorten the top of the sales funnel, manage initial trust-based objections, and act as a powerful branding tool. After all, 9 out of 10 people who use Google are looking for a solution. By leveraging SEO, you can improve your chances of capturing a larger share of these users' attention. SEO is an important element of anymarketing strategy. It helps a website rank higher in search engine results, which is essential if you want your business to succeed. When a customer searches for something on Google, they will see the business's website at the top of the search results. This allows those potential customers to easily locate your business. With SEO, you can get more customers and sales by being visible on search results. Here are some of the benefits of SEO: On-page SEO. A good marketing strategy will include on-page and off-page SEO techniques. SEO techniques are also crucial in local and mobile-friendly websites. Those with a physical location will need to focus on local SEO. They'll also need to make sure their local business is listed on local mapping websites. While national SEO focuses on branding, local SEO focuses on optimisation for search within a specific location. And finally, there's social media marketing.

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Sony has scooped up Destiny 2 developer Bungie and some analysts are saying the $3.6 billion price point is too high. Here's why they're wrong. Read the full story on Forbes:http://www.forbes.com/sites/paultassi/2022/02/04/did-sony-vastly-overpay-for-bungie-at-36-billion/ Watch more on Forbes Games:https://www.youtube.com/channel/UCvIyliHSnR48u1vRrHzUyCg Paul Tassi is a Senior Contributor at Forbes covering video games. Each week he'll discuss the biggest news stories in the industry and offer commentary on breaking developments. Check out more from Paul: Twitter:https://twitter.com/PaulTassi Youtube:https://www.youtube.com/channel/UCg6K8i6OGobyZNoPIsCW9uQ?sub_confirmation=1 Forbes:https://www.forbes.com/sites/paultassi Subscribe to FORBES:https://www.youtube.com/user/Forbes?sub_confirmation=1 Stay Connected Forbes newsletters:https://newsletters.editorial.forbes.com Forbes on Facebook:http://fb.com/forbes Forbes Video on Twitter:http://www.twitter.com/forbes Forbes Video on Instagram:http://instagram.com/forbes More From Forbes:http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success. ------------------ By: Forbes Title: Did Sony 'Vastly Overpay' For Bungie At $3.6 Billion? | Paul Tassi | Forbes Sourced From: www.youtube.com/watch?v=laWpV4g6zPE
Whether you want to optimize your SaaS website for higher rankings on search, get people to stay on your site and share it with their network, or increase conversions נcontent lies at the heart of it all. In this mini-guide, youҬl learn how to craft a content marketing strategy for your fledgling SaaS website and seven actionable tips to succeed with your content marketing efforts. But firstż/span> What is Content Marketing? Content marketing is a form of marketing that involves strategically creating, publishing, and distributing content thatҳ valuable and relevant to a defined target audience. Ideally, your content should not explicitly promote your SaaS product. Instead, your goal should be to generate natural interest in your brand and its offerings by creating content that your audience needs. This way, your content is found when they search online for answers to their problems and questions. And when you consistently publish useful and relevant content, you educate and/or entertain your audience rather than hard sell. Consequently, your audience will become more inclined to seek you out when theyҲe ready to convert. Contrary to popular perception, content marketing is not limited to business blogging but also includes other forms of content such as video (YouTube marketing, webinars, etc.), audio (podcasts), interactive content (such as quizzes, calculators, etc.), and so on. In this post, however, weҬl focus on building a content marketing strategy for your SaaS website, which for the most part involves building a high-quality business blog. Why Bother With Content Marketing? Get your strategy right, and content marketing has incredible ROI in terms of more brand awareness and authority, audience engagement, website traffic, leads, and even revenue. Letҳ have the numbers speak for themselves. Here are some of the many solid stats that prove why content marketing is worth your time and money: Content marketing is 3x more cost-effective at lead generation than paid search. Websites that have an active blog attract 55% more traffic. Blog posts are the most effective tool for building brand awareness, with 31% of B2B brands listing articles as the highest-performing content in this regard. Marketers who emphasize blogging are 13x more likely to see a positive ROI from their efforts. Speaking specifically of SaaS content marketing statistics: SaaS companies that use content marketing see 30% higher growth rates and 5-10% better retention rates Content marketing can generate an ROI of up to 647% for SaaS companies 36% of the worldҳ biggest SaaS companies use their blogs to share educational content. So itҳ safe to say that no matter how small your business is, an investment in content marketing isnҴ a bad idea at all. A 7-Step Content Marketing Strategy for Your SaaS Website Now that youҲe clear about what content marketing is and why itҳ a sensible investment, here are seven steps to creating a content marketing strategy that gets your SaaS website on your audienceҳ radar. Step #1: Set Clear Goals First off, start by defining who youҲe targeting with your content. Understanding your target audience includes learning all about: The questions theyҲe asking on search and social The problems and solutions theyҲe looking for Their preferences with regards to content type and platforms of consumption What motivates them to convert Demographics (age, location, gender, etc.) Psychographics (desires, goals, interests, etc.) YouҶe likely already conducted some of this audience research and may even have created a buyer persona for your SaaS. But to succeed with your SaaS content efforts and have each of your content pieces truly resonate with your audience, itҳ a good idea to invest some time in building a clear and complete picture of your target audience. Next, based on your audience research and broad business objectives, set SMART (specific, measurable, attainable, relevant, time-bound) such as: Increasing website traffic by 40% within six months. Achieving an average of 1,000 free trial sign-ups per month within three months. Boosting your search engine ranking for specific keywords to land on the first page within four months. Regardless of what your content marketing goals are, ensure theyҲe sustainable for the long-term and tie to your businessҳ overarching goals and vision. To keep your content strategy focused, stick to a maximum of three goals, and document them. Step #2: Pinpoint Your Key Performance Indicators SMART goals are specific and measurable נkey performance indicators (KPIs) are specific marketing metrics that help evaluate the effectiveness of your SaaS content marketing activities and track overall business growth. In other words, KPIs are concrete numbers that help determine whatҳ working and whatҳ not in your content marketing efforts. By monitoring KPIs, you can repeat successes and minimize wasted efforts on content thatҳ not bringing in the desired or expected results. While there are plenty of content-oriented KPIs you can track, it makes sense to focus on a select few that align with your goals. Here are some examples of content KPIs you can consider based on your broad goals: Brand awareness: Organic traffic, unique pageviews, click-through rates (CTR), traffic sources, bounce rates, search engine results page (SERP) ranking, etc. Lead generation: Conversion rate, form responses, downloads, free trial sign-ups,ࠥmail subscriber growth, etc. Engagement: Content shares, comments, average session duration, along with social media performance in terms of likes, comments, shares, click-throughs, and follower growth. Step #3: Conduct Topic and Keyword Research With clear goals and KPIs in front of you, itҳ time to plan your content creation by preparing a list of topic ideas and their outlines. YouҶe already established your target audience and their needs/pain points. This would help you come up with broad ideas for your content. To narrow down and come up with a working list of topics: Analyze your competitorsҠwebsites and their top-performing content in terms of rankings, backlinks, and social shares using BuzzSumo. Research keywords related to your SaaS niche using Ahrefs. Find out the questions your target audience is asking using Answer the Public and Google autocomplete. See whatҳ trending in your industry with Google Trends. Figure out gaps in the top-ranking content (on the first two pages of Google) for each keyword you target and plan to address them in your content. Step #4: Establish a Posting Schedule The importance of consistency in posting content cannot be overstated. Content marketing is a long-term game that can drive stellar returns only if you keep at it. Plus, consistently posting high-quality content shows that youҲe a reliable and active source of information, which helps to retain and expand your audience. So the next step is to add your topics and keyword information into a content calendar. In this way, you establish a posting schedule that helps you or your team stay on track with content creation and publishing. Besides topics and target keywords, your content calendar spreadsheet can include: Content format, category, and outline Progress status Author Call to action Due date and publication date HubSpot offers a neat editorial calendar template thatҳ free to download. Step #5: Determine Your Distribution Channels All the effort you invest in planning and creating quality content would be a waste if your audience doesnҴ know it exists. So content distribution is a crucial נif not the most important part נof your content marketing strategy. Content distribution is essentially the process of promoting your content to your target audience through various online channels, such as: Social media: This includes organic posting on your branded social media profiles as well paid content ads on platforms like Facebook, Twitter, LinkedIn, etc. Email newsletters: If youҲe actively collecting your customersҠemail addresses and building an email list, then this is a great channel to promote your blog content. Influencer and content outreach: Specifically, consider blogger outreach נcheck out our tip on guest blogging and blogger outreach. Image inspired from Outbrain If youҲe just starting out, itҳ not necessary to promote your content on all these channels. Instead, determine your Ӭow-hanging fruitԠchannels of promotion, such as your existing social media profiles, email list, and guest blogging (discussed in a later section). With social media, make sure to focus on the platforms where your target audience hangs out. Hereҳ a handpicked guide to getting your content distribution right. And as you build your content repository and gain traction, expand to other content distribution channels. Step #6: Track Your Contentҳ Performance Once your content production is on track נwith fresh content going live as per the set schedule נitҳ time to assess whether your posts are delivering the desired results in terms of the KPI you defined. There are many tools to track your contentҳ performance but using a free tool like Google Analytics makes perfect sense. Hereҳ a step-by-step guide to setting up Google Analytics for your website. Once configured, you can readily gain insights into your key content metrics such as traffic per post, traffic source, bounce rate, session duration, keyword performance, conversion rate, and so on. Step #7: Keep Refining Your Strategy Finally, based on what specific content performs best, tailor your future content strategy to better accommodate your audienceҳ interests and needs, and continuously drive better ROI. Besides evaluating each postҳ metrics (traffic, conversions, etc.), consider surveying your audience and requesting feedback at regular intervals to learn what your content is doing right, and where it can be improved. Use a tool like SurveyMonkey or Typeform to easily create an attractive survey, and only ask necessary questions that youҬl help you improve your content. You can feature the survey on your blog but keep it no longer than a couple of questions. If you think SurveyMonkey is an expensive tool, go with SurveyMonkey Alternatives. You can also include a quick feedback box at the bottom of your blog posts that requests visitors to share what they like or dislike about your content. Alternatively, if you have a chatbot, make it proactively pop up with the survey, with questions like ӈow do you rate the content?Ԭ ӄoes this post answer all your questions on the topic?Ԭ etc. Sharing your survey (link or direct questions) on your brandҳ social media channels is also a great way to get feedback on your content. 7 Actionable Tips and Ideas to Succeed With Your Content Marketing Efforts Once you have a clear content strategy in place for your SaaS blog, itҳ a good idea to understand what you can do to succeed with your content marketing efforts. While thereҳ plenty you can do to improve your odds of hitting your desired metrics, here are some of the top tips, ideas, and examples for stronger content marketing results in terms of greater brand awareness, audience engagement and retention, lead generation, and SEO. Consider Guest Blogging and Blogger Outreach Guest blogging is a content collaboration tactic wherein you create content for other relevant publications in your niche. It typically involves reaching out to the publisher with an email pitch or website form, pitching them topic ideas that benefit their audience, and finally, drafting the article as per their editorial guidelines. Itҳ a win-win situation as the publication gets free, fresh content, while you get greater brand exposure to wider audiences, build thought leadership in your space, and of course, earn backlinks that boost your SEO. Besides guest blogging, another way to partner up for stronger content marketing results is to do blogger outreach. It is a tactic wherein you collaborate with niche bloggers (with a sizable following) to create high-quality promotional yet authentic content that promotes your SaaS products. The blogger creates, publishes, and promotes the content for you in exchange for monetary compensation, free branded products, subscription to your software, etc. The content can be in the form of sponsored posts with prominent mentions of your brand, product reviews, product features, giveaways, etc. Check out this detailed post from our Founder to learn more about why blogger outreach is a powerful content marketing technique, along with five actionable best practices for a successful blogger outreach campaign. To find the right opportunities (influencers, their contact info, topic ideas, etc.) for guest blogging and influencer partnerships, use blogger outreach tools like BuzzStream, BuzzSumo, Hunter, and SEMrush. Repurpose Your Content Into Other Formats Extract the most juice out of your content by recycling it into different formats such as infographics, short explainer videos, ebooks, podcasts, presentations, and so on. Content repurposing lets you reach new audiences while giving Google more content to crawl and index. For example, a chunk of your target audience may prefer watching videos over reading articles. If you convert your articles into quick vlogs, you can capture the attention of that audience segment. Similarly, you can turn data-based blog posts into attractive infographics for better shareability and link building, or package posts on a single subject into a downloadable ebook that can be instantly accessed when the visitor provides their email address. Use user-friendly graphic designing tools like Canva, Visme, Fotojet, etc. to get started repurposing content. Repurposing also improves your odds of ranking for the same content for different search queries. It aids your brand visibility on social media platforms such as Pinterest for infographics, LinkedIn for presentations, YouTube (the second most popular search engine) for videos, etc. Read more ֠Why You Should Include Visual Content Marketing in Your Marketing Strategy Ensure Your Website is Optimized for User Experience Your websiteҳ user experience (UX) is just as important as the quality of content you publish. After all, if visitors have a tough time navigating your website or have to wait for eons for your content to load, then thereҳ not much a great content strategy can do. Not to mention an optimal UX is vital to the long-run success of any website on search engines like Google, with new user-centric metrics like Core Web Vitals quantifying the key aspects of UX and playing a pivotal role in determining your siteҳ rankings. To get started with optimizing your site for UX, here are the top three areas to focus on: Mobile-friendly and responsive Mobile accounts for over half of web traffic worldwide. 79% of people say theyҲe more likely to revisit and/or share a mobile website if it is easy to use. And Googleҳ mobile-first indexing means the mobile version of your website is the benchmark for how Google indexes your website and determines your rankings. So make sure to have a mobile-friendly website. If youҲe running on WordPress, use a responsive theme. An easy way to check your websiteҳ mobile-friendliness is to use Googleҳ Mobile-Friendly Test tool. Avoid these common mistakes when designing for mobile. Optimal site speed Speed is a crucial ranking factor. That is, if your website takes too long to load נanything over three seconds נnot only will your visitors bounce away out of annoyance but your search engine rankings would take a major hit. So, ensuring optimal page load speed is non-negotiable. Work with a developer to: Keep your code clean and minify CSS/JS Enable browser caching Improve server response time by using a CDN and fast hosting Optimize bulky images with compression tools Minimize redirects Use Googleҳ PageSpeed Insights to assess your site speed. The tool provides a list of recommendations you can work on to boost your speed. For example, you may have heavy images that need to be compressed or too many unnecessary redirects. Site structure and navigation So you have an active business blog. How are your blog posts organized? Can readers search for a specific post? How many clicks does it take to reach from point A to point B on your website? Think of your siteҳ structure and navigation to try and minimize friction in consuming your content. Use menu bars, recognizable icons, and clickable links to aid navigation. For example, if some text on your homepage is clickable and brings visitors to a particular blog post, make sure it looks like a clear call to action (more on CTAs later). Make it descriptive, change its color, underline it, or turn that text into a button. Focus on Quality over Quantity While youҬl find studies that suggest publishing three to four posts a week is the benchmark to build organic traffic and brand awareness, those numbers are nothing more than a guideline. Yes, blogging more often is likely to yield better and faster results, but donҴ churn out low-quality content for the sake of hitting a target post or word count. To earn attention and engagement in todayҳ ocean of mediocre content, focus on publishing only the best content you can create. In other words, itҳ far better to produce one highly researched and well-written piece of content per week (or even month) than posting several shallow, low-quality articles. While there are many aspects to what constitutes ӱuality contentԬ hereҳ what we mean by quality over quantity: Dive deep into the topic, answering all reader questions. Comprehensive, long-form content has SEO and thought leadership benefits, too. Link out to authoritative websites for further reading and recent stats/studies/research from reliable sources to back up your claims. Structure your content for readability נuse bullets, short paras, and visuals (images, infographics, embedded videos, etc.) to break up the text and aid information retention. Tell Your Brand Story People love to read stories from brands about their success, failure, and lessons learned. Your audience wants to know why and how your SaaS product came into existence, and your experience in building the business to where it is today. They wonҴ mind reading personal stories נsay, about team efforts, leadership decisions, etc. נwhich adds to your brand authenticity. In short, from your brandҳ backstory to lessons learned, thereҳ no shortage of story-based content ideas to build a better business blog. Moreover, the best kind of content marketing weaves storytelling with actionable stuff. That is, Өow we did itԠcontent tends to be preferred and performs better than the usual Өow-toԠcontent. In-depth content on how a particular project or campaign was a huge success, original research, case studies, etc. can drive a ton of engagement in terms of comments, social shares, and even conversions. For example, check out this blog post from Backlinko to understand what such a post looks like and the engagement it can drive. Thatҳ because such kind of content is super original נyour audience canҴ find your unique research or experience-based advice anywhere else. It adds to your brand authority and shows you know your stuff. Include Calls to Action in Your Content Ultimately, you want your content to drive some desirable action from your audience, right? This could be anything from sharing your blog post to checking out your product catalog. Without a clear call to action (CTA) נa button or link that points people to do something נyour audience may simply read through your content and head off your website for good. So, make sure to have explicit CTAs within and around your content. For example, to drive more social shares, include prominent social sharing buttons in the sidebar and/or at the bottom of the post so readers who love your post can easily share it with their social network. Image source Use a tool like Click to Tweet (or a plugin if your website is on WordPress) to highlight specific sentences or quotes that pop out as easily tweetable text. Image source Next, encourage readers to comment and share their thoughts by ending your posts with an open-ended question like ӄo you have any tips onſԬ ӗhatҳ your favoriteſԬ etc. You can also ask such questions in between the content and be conversational. Also, sprinkle internal links to other relevant content on your business blog to encourage further reading. Strategic internal linking not only helps to retain visitors but also improves your SEO. Furthermore, you can drive more sign-ups for your email list or registrations for your SaaS productҳ free trial by displaying clear CTA buttons at the end of the post. Invest in Interactive Content As the name implies, interactive content is content thatҳ built with the sole purpose of getting your readers to engage. This can be in the form of a fun quiz, a quick poll, an interactive infographic, a calculator, or even a 360-degree video. Image source By creating interactive content for your SaaS blog, you invite your audience to engage with your brand by clicking on multiple-choice options or entering information. This also boosts the average time on page, improves user experience, and ultimately, amplifies your SEO efforts. Interactive content helps make your business more memorable and you can use it to collect email addresses from your visitors, thus fueling your lead generation. For instance, you create a fun little quiz. Visitors will answer all the questions and at the end of the quiz, you can ask for their email address where the quiz results will be sent. Image source Simply put, interactive content adds a fresh and fun element to your otherwise regular blog and can encourage your audience to share your content with their network, leading to better brand visibility. To get started creating question-based interactive content, you can use a drag-and-drop tool like Snapapp. Other useful tools you can use to build quizzes, calculators, and interactive infographics include LeadQuizzes and Calculoid. You may also work with a developer to build a custom piece of interactive content. Wrapping Up Effective content marketing is so much more than writing and publishing blog posts whenever you fancy. As a budding SaaS business, you need to consider the level of effort and resources you can invest in content planning, creation, and distribution. Because to realize the stellar business benefits of content marketing, consistency is key. So if producing content isnҴ your strength or if you donҴ have the capability in-house, consider partnering up with an experienced content marketing agency that takes care of everything נfrom planning and ideation to production and distribution. When opting for the DIY route, make sure to understand what your potential customers want, and put the above tips into practice to have your content marketing strategy drive real ROI. The post A 7-Step Website Content Strategy for Your SaaS (+ 7 Actionable Tips) appeared first on Content Marketing and SEO Blog - Growfusely. ----------------------- By: Arkin Khemchandani Title: A 7-Step Website Content Strategy for Your SaaS (+ 7 Actionable Tips) Sourced From: growfusely.com/blog/website-content-strategy-saas/ Published Date: Sat, 05 Feb 2022 01:11:08 +0000 Read More
This article provides information on the upcoming COVID-19 renewal deadline for free and reduced-price meal sites and summer meal sites, the Priority approval system for SFSP and SSO, and the Extension of COVID-19 waivers for school year 2021-22. You'll also find out about the changes in the eligibility requirements for free and reduced-price meal sites. Finally, you'll learn about the new priorities for SFSP and SSO. Extension of COVID-19 waivers for free or reduced-price meals The extension of COVID-19 waivers for free and reduced-price meals will come at a critical time. Schools are struggling to meet federal nutritional guidelines amid inflation and supply chain disruptions. Although the federal reimbursement rates will be lowered, schools can substitute vegetables such as carrots for the fruits and vegetables they cannot procure. Nevertheless, these waivers will not allow schools to raise the cost of school meals. Several amendments have been made to the regulations regarding these programs. First, the waivers have been updated to include the School Year 2021-2022 and the CACFP operators. In addition to providing flexibility in the waiver, the state has removed administrative requirements for food service in schools during the pandemic. Second, the state has issued more guidelines for meal program operators to ensure that only eligible children receive free or reduced-price meals. Second, the school meal programs will continue to function, as long as the federal government keeps the funding to operate these programs. The expiration of these programs will cause significant hardship for millions of students and their families. The expiration of the waivers will affect the funding for school food programs and may mean the end of free meals for many students. Further, the reduced regulation will allow school cafeterias to offer free meals to a wider range of students. Finally, the expiration of COVID-19 waivers will put millions of students at risk of hunger in the near future if there is no action by Congress to extend them. The expired waivers benefited school nutrition programs across the country by providing universal meals to children who meet social distancing standards. The federal government is facing a narrow window of opportunity to extend COVID-19 waivers for free or reduced-price meals, but it has yet to be decided whether the new federal regulations will stay in place. Extension of COVID-19 waivers for summer meal sites In order to keep meal sites running smoothly, state operators must be prepared to meet special requirements in times of emergency. During a pandemic, programs must adjust their operations in ways that will not impact the safety of the meals they serve. The FNS expects that program operators will use the flexibility provided only when necessary. Those who are affected by the pandemic can apply for waivers that will allow them to meet varying requirements, and the program is expected to be flexible and responsive to changing conditions. If the Federal government fails to extend these waivers for summer meal sites, the number of children enrolled will decrease by nearly nine million. Schools should consider this when choosing a program. The extension will also allow them to maintain social distancing protocols and offer meal services to remote learners. By granting waivers, schools are giving themselves a little more flexibility as they transition back to nonnal operations. Sponsors can focus on training staff and communicating the changes with families. Before applying for a COVID-19 waiver, sponsors must submit an application to CSDE and receive approval from the state. Once CSDE has granted approval, sponsors must follow the guidelines to implement USDA flexibilities. The waiver process will begin soon, and CSDE staff will provide guidance. For now, state agencies are encouraged to review the information on this webpage. It will help them understand the process and the requirements for applying for a waiver. Extending the Covid-19 waivers for summer meal sites will make free school meals more accessible to millions of needy children. The waivers were originally authorized by Congress and were designed to give schools more time to adjust and return to their pre-pandemic meal requirements. But the new law requires an extension of the COVID-19 waivers to help summer meal sites. The program should also be expanded to include meal sites in rural areas. During the summer, nearly 95 million free meals could disappear. A lack of a waiver would impact the meals of seven million children. If these sites are not open in July, families in rural areas may be forced to drive far distances and rely on sandwiches to feed their children. Further, families in rural areas will have to pay a higher price for gasoline to get to meal sites. Some parents may find it cheaper to prepare their own meals, rather than send their kids to school without them. Priority approval system for SFSP and SSO A new system is allowing states to continue operating SFSP and SSO programs if local economic conditions are favorable. The new waiver also eliminates the need for pre-approval visits and enables state agencies to reimburse sponsors for meals served prior to written notice. The purpose of this waiver is to provide more nutritious meals for low-income students and families and minimize the risk of exposure to novel coronaviruses. The SSO program is governed by a meal pattern that is similar to the National School Lunch Program. To request a waiver for a different meal pattern, schools must fill out a Meal Pattern Flexibility Waiver Request form. A school can specify the meals that they serve in a variety of ways, including a meal pattern that follows the existing age and grade-group meal pattern. Once a state agency reviews an application for an SFSP or SSO nutrition waiver, it determines which sponsors should serve the community. The state agencies can reimburse sponsors for meals served before they are approved, but they cannot reimburse sponsors who were denied. Furthermore, state agencies may conduct a pre-approval visit if it deems it necessary. In these visits, state agencies assess the applicant sponsor's capacity to conduct a successful program and verify its information. The SFSP and SSO nutrition waivers may be subject to a statewide extension. The waiver will allow non-Area Eligible SFAs to continue feeding students. This waiver is effective until June 2020, and the state will continue to use it for SFSP and SSO programs. The extension will be effective for the current and future SFSP and SSO sites only. Under the SFSP, the state may distribute meals to low-income children and families. The SFSP requires that the meals are provided at a site where low-income children have easy access. To prevent identifying individual low-income children, the state should consider the type of meals provided. Moreover, the program can be run in a variety of education models. Therefore, a priority approval system for SFSP and SSO nutrition waivers must be established. Extension of COVID-19 waivers for school year 2021-22 Extending the COVID-19 pandemic nutrition waivers for school year 2021-22 will help keep meal programs financially stable for working families and millions of students. These waivers were established to keep school meal programs afloat during the pandemic and to improve reimbursement rates for free meals. In January, the USDA announced a $1.5 billion grant to help schools pay for meal services. However, if Congress does not act soon, the COVID-19 child nutrition waivers will expire. These programs provide universal meals to low-income students who meet certain social distancing standards. Their expiration would put millions of students at risk of hunger and poverty. And, with the cost of basic necessities rising, they would no longer be able to afford to buy school lunches. Without these school meal waivers, families may be forced to turn to food banks or seek other means to pay for meals. The USDA has approved a number of COVID-19 nutrition waivers for the school year 2021-22. These waivers help CACFP providers serve nutritious meals to students. The waivers are effective through June 30 and should be implemented when necessary. But if your school district is unsure of when to implement these policies, please contact CSDE staff for guidance. You can also contact the USDA to receive more information. The extension of COVID-19 nutrition waivers for the school year 2021-22 will help remove administrative burdens for school administrators and help schools recover faster financially. But as many parents are already worried about the impact of the pandemic, these waivers would be especially helpful. So, if you are in need of school meal assistance, this may be the best time to consider a supplemental lunch for your children. The FNS recognizes that child care providers face unique challenges during transition. It is critical to make meals that are healthy and safe for students. They understand the operational constraints of child nutritionists. That is why they are offering targeted meal pattern flexibility. This allows for a transition of meals while meeting the COVID-19 meal pattern requirements. If the new model does not meet these requirements, FNS will continue to provide technical assistance to schools for the transition.
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