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San Diego, Oct. 19 2021 -- Encinitas-based Simon White SE is looking to educate the public about the way that SEO, or search engine optimization (SEO) is an important role in the success and growth of medium and small businesses (SMEs). SME owners find it difficult to control their online presence, which could hinder their growth. SEO has become a crucial component of any marketing strategy for SMEs who want to increase brand awareness and revenue. The digital marketing industry has developed to become more inclusive and relevant to the needs of small businesses in the course of time. SEO provides all in one solution for SMEs to increase their brand's visibility and generate more revenue through attracting relevant traffic their website. Many businesses are now realizing that consumers are more likely to purchase online as opposed to traditional channels for their purchases. It is therefore essential to make sure that your business website is well-established online presence that is backed by SEO being one of the most effective methods of achieving this. According to Simon White SEO's website, SEO is the process of optimizing different aspects of a website to rank better on search engines such as Google, Yahoo or Bing. SEO can be divided into two main areas that are on-page optimization (internal factors) and off-page optimization (external factors). On-page optimization refers to the website's structure and content. Off-page optimization is concerned with external factors like social media engagement as well as backlinks. Through SEO, businesses are able to rank higher in search engines, get more website visitors, and increase brand recognition. The company asserts that the only method by which a consumer is able to learn about an organization or product in the present is via online searches. So, a site needs to be optimized to provide a pure online user experience to attract organic traffic from users looking for the product or service they are looking for. Small and large-scale businesses have to employ efficient marketing strategies to grow their business. SEO is one such technique that delivers positive results fast -- and for a very low price. While SEO isn't an art, they need to be done correctly to get the desired outcomes. Small businesses have two options: either engage an outside company or an internal SEO team. This will optimize your website for search engines.