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Why is social proof important for your business? Imagine living in a place you are instantly famous. No one will know who you are but everyone will talk about you in a matter of seconds and praise you for your skills or work. It happens every day on the Internet. You only need to know the basics and choose the right tools. We'll be talking about the main benefit, or social media marketing as it is commonly known. Social media is quickly becoming an integral part of web marketing strategies. Let's face the facts: Most people spend hours online each day, checking out new posts on their favorite social media networks like Facebook, Twitter, Instagram, and many others. As you can see it is very difficult to survive without social media when building a successful business. When talking about social media marketing, one of the most important aspects that should be mentioned is social proof. This phrase will be familiar to you. Why is social proof so effective? Recent research has shown that people are more likely to trust statements and products that have been trusted before by others, up to 80 percent. If someone likes or shares your Facebook post, it instantly earns their trust. Soon they will also like or share your post. Social proof can also serve as an advertisement. It's more effective than traditional forms of marketing because people naturally gravitate to social media, where all information is provided by people they know. That's why you need social proof if you want your business to grow online. Let's look at some examples to show you how social proof works in practice.