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San Diego, Oct. 19, 2021 -- Encinitas-based Simon White SE would like to speak with the general public on the way that SEO, or search engine optimization (SEO) plays vitally in the success and growth of small and medium-sized businesses (SMEs). The majority of SMEs struggle to maintain their online presence, which hinders their growth potential. Small and medium-sized enterprises that wish to increase recognition of their brand and generate income have made SEO an integral part of their marketing plans. The digital marketing industry has developed to be more inclusive and pertinent to the needs of SMEs as time passes. SEO provides all in one solution for SMEs to improve their brand awareness and revenue through attracting relevant traffic their website. Many companies have come to acknowledge that consumers are moving towards the internet when making purchasesinstead of using traditional channels. SEO is among the best ways to make sure that your site is easily accessible online. According to Simon White SEO's website, SEO is the process to optimize various elements of a website in order to make it appear higher on search engines like Google, Yahoo or Bing. SEO can be broken down into two categories: off-page optimization, which is based on external factors, and on-page optimization. On-page optimization focuses on website structure and content. Off-page optimization is concerned with external factors , such as backlinks and social media engagement. Through SEO, businesses will be able to achieve higher rankings on search engines, acquire more site visitors , and generate brand recognition. According to the firm, internet searches are the only way that users can get information about a company or product in the present. In order to gain organic traffic from searchers searching for products or services the website needs to be optimized for an online experience. Both small and large businesses must employ effective strategies to grow their business. SEO is one of the methods that delivers positive results fast -- and for a minimal cost. Although SEO methods aren't an art, they need to be used correctly to produce the desired outcomes. For small businesses, you have two options: either hire an outside agency or an internal SEO team. This will optimize your site's SEO for search engines.