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San Diego, Oct. 19, 2021 (GLOBE NEWSWIRE) -- Encinitas, CA based Simon White SEO would wish to speak to the general public and discuss how SEO or search engine optimization (SEO) is a key role in the success of small and medium businesses (SMEs). The majority of SMEs struggle to maintain their online presence, which impedes their potential for growth. SEO has become a crucial component of any marketing strategy for SMEs who want to build brand awareness and revenue. The digital marketing industry has developed to become more inclusive and relevant to the needs of small businesses as time passes. SEO provides all in one option for SMEs to enhance their awareness of their brand and increase revenue by attracting relevant visitors to their site. Many businesses have come to realize that customers are using the internet when it comes to making purchasesinstead of using traditional channels. It is important therefore to ensure that a business website has a solid online presence, with SEO being one of the most effective methods to achieve this. Simon White SEO has clarified the concept of SEO is the process by which a website's different elements are optimized to rank higher in search engines such as Google, Yahoo, and Bing. SEO can be broken down into two categories of off-page optimization which is based upon external factors and on-page optimizing. On-page optimization focuses on website structure and contents. Off-page optimization is concerned with external factors such as backlinks and social media engagement. Through SEO, businesses will be able to achieve higher rankings in search results, attract more website visitors, and increase brand awareness. According to the company, internet search engines are the sole way that users can get information about a company or product in this day and age. In order to gain organic traffic from people searching for services or products web pages must be designed to provide the online user experience. Both big and small businesses should employ effective marketing techniques in order to improve the performance of their businesses. SEO is one of those methods that is able to produce positive results with a affordable cost. While SEO techniques aren't as complicated as they appear, they require proper implementation to ensure the desired results. For small businesses, you have two options: work with an outside company or an in-house SEO team. This will help optimize your site's SEO for search engines.