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What's the value of social proof in your business? Imagine a place where you can become famous instantly. Where no one knows who you are, but in just few seconds everyone will be talking about you and praising you for your work or skills. This is happening all day long on the Internet. It is easy to understand how it works and which tools you can use. We'll be talking about the main benefit, or social media marketing as it is commonly known. Social media is quickly becoming an integral part of web marketing strategies. Let's face the facts: Most people spend hours online each day, checking out new posts on their favorite social media networks like Facebook, Twitter, Instagram, and many others. As you can see it is very difficult to survive without social media when building a successful business. Social proof should be mentioned when talking about social media. I'm certain you've heard of this phrase many times. Perhaps you even tried to use it in your own posts, making them more trustable for your readers. Social proof is a powerful tool for proving your worth. Recent research suggests that people will trust statements or products that others have trusted up to 80%. You can instantly gain their trust by sharing your post on Facebook and they will soon like it or share it. Social proof can also work as a kind of advertisement. However, it's much more effective than traditional forms because people are naturally attracted to social media where all the information comes from other people they know. You need social proof to help your business grow online. Let's examine some examples that demonstrate how social proof works.