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San Diego, Oct. 19, 2021 (GLOBE NEWSWIRE) --- Encinitas, CA based Simon White SEO would wish to speak to the general public and discuss the ways in which search engine optimization (SEO) plays an essential role in the growth of small and mid-sized businesses (SMEs). In general, SMEs find it difficult to manage their online presence, which hampers their potential for growth. SME's looking to expand their branding awareness and generate revenue have included SEO as a part of their marketing plans. The digital marketing industry has developed to be more inclusive and pertinent to the demands of SMEs over time. SEO is a complete solution that helps SMEs to enhance their brand's visibility and boost the amount of money they earn by bringing interested visitors to their site. Many companies have come to acknowledge that consumers are moving towards the internet when it comes to purchasing goods, instead of via traditional channels. Therefore, it is crucial to ensure that a business website has a solid online presence, with SEO being among the most effective ways of achieving this. According to Simon White SEO's website, SEO is the process to optimize various elements of a site's performance to get higher in search results such as Google, Yahoo or Bing. SEO can be classified into two major areas that are on-page optimization (internal factors) and off-page optimization (external factors). On-page optimization is the process of optimizing a website's structure and content. Off-page optimization is concerned with external factors like social media engagement as well as backlinks. By using SEO, businesses can rank higher on search engines, gain more site visitors and create brand recognition. According to the company, internet searches are the only way that consumers can learn about a business or product in the current day. To increase organic traffic from people searching for services or products web pages must be designed to provide the online user experience. Small and large businesses alike need to make use of efficient marketing strategies in order to be able to grow their businesses. SEO is one of these methods that are able to quickly yield positive results and at a low cost. While SEO techniques aren't advanced techniques, they need to be implemented properly in order to achieve desired outcomes. For small businesses, you have two optionsto choose from: engage an outside company or an in-house SEO team. This will help optimize your site's SEO for search engines.