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Investing in top-quality, professional headshot photography is a key ingredient of your personal branding efforts. It brings out your very best, the way you want potential employers to see you. Many individuals are not naturally photogenic. As a result, amateur photography can actually end up doing more harm than good by making you look nowhere near as good as you do in person…and definitely not your best. A professional photographer that is trained in headshots knows how to place you, how to select the best backdrop and last but not least, how to use exceptional lighting to get the best shot possible.