Investing in high-quality, professional headshot photography is an absolute necessity for your personal branding efforts. It shows you at your very best, the way you want potential clients to see you. Many people are not naturally photogenic. As a result, amateur photography can actually end up doing more harm than good by making you look much different than you do in person…and definitely not your best. A professional photographer that specializes in headshots knows how to place you, how to select a suitable backdrop and let's not forget how to use optimal lighting to get the best shot possible.