Investing in high-quality, professional headshot photography is a key component for your personal branding strategy. It shows you at your very best, the way you want prospective employers to see you. Many individuals are not naturally photogenic. As a result, amateur photography can actually end up doing more harm than good by making you look nowhere near as good as you do in person…and certainly not your best. A protographer that specializes in headshots knows how to place you, how to choose a suitable backdrop and let's not forget how to use optimal lighting to get the best shot possible.