Just how the advertising and marketing funnel works The earliest version of a sales funnel that I have the ability to find is this from 1904 by Frank Hutchinson Dukesmith, editor of the Salesmanship publication Right here, Dukesmith presented the concept of four phases that cause a sale: Attention, Rate Of Interest, Desire and also Sentence. Nearly 50 years later on, an advertising and marketing as well as sales executive in the pharmaceutical industry, Arthur F Peterson, published the following image in his publication, Pharmaceutical Selling, Outlining, and Sales Educating: