As of December 2020, the number of Internet users in China has reached 989 million. At the same time, Chinaҳ Internet penetration rate has reached 70.4%, higher than the global average. The Internet has entered into every aspect of Chinese society. As a result, companies have taken advantage of this trend and are gradually increasing [ŝThis article Baidu marketing at a glance: How to do search engine marketing in China is the first one to appear on Daxue Consulting - Market Research China