In a country as vast and diverse as India, the digital divide is more than just a technological issue—it’s a political game-changer. With elections increasingly influenced by social media campaigns, digital outreach, and online engagement, the Bharatiya Janata Party (BJP) has managed to capitalise on this shift. As the divide between digital haves and have-nots grows, opposition parties may find themselves falling behind unless they innovate and adapt swiftly.