What is a Customer Data Platform? A customer data platform (CDP) is a collection of all of your customers’ information gathered from a variety of sources, including POS, online ordering, waitlist and reservations, gift cards, loyalty, marketing tools, and customer feedback. The goal of a CDP is to monetize this data and turn it into sales & profits. We will discuss all the benefits in detail, however, all of those benefits lead to a singular goal; increased sales & profit.