How to Create Successful Cannabis Ecommerce Websites When it comes to cannabis ecommerce, the potential is enormous. As the number of consumers using the drug rises the market for ecommerce will also increase, making it easy for brands to advertise their products. The major problem for traditional retailers has to do with the law, and ecommerce is the perfect solution. However, as with any new business there are numerous obstacles to be overcome before your website can be a major success.