Kraft Heinz is stirring up its 130-year-old Maxwell House brand with new cold beverage innovation in the instant-coffee segment and a new look and feel to hit store shelves in 2024, the companyⳠdirector of coffee innovation and white space for North America, Sweta Kannan, told FoodNavigator-USA.
Kraft Heinz perks up Maxwell House brand with instant cold coffee, tees up brand revamp
abramjay0527 July 29, 2023 Software
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