Just how the advertising funnel jobs The earliest variation of a sales funnel that I'm able to locate is this set from 1904 by Frank Hutchinson Dukesmith, editor of the Salesmanship magazine Right here, Dukesmith introduced the concept of 4 phases that lead to a sale: Attention, Passion, Wish as well as Conviction. Virtually 50 years later on, an advertising and marketing and also sales exec in the pharmaceutical sector, Arthur F Peterson, released the adhering to image in his publication, Drug Selling, Detailing, and Sales Training: