Welcome to the July edition of the Microsoft Advertising product roundup. WeҲe now in the second half of 2023 and have covered a lot of great updates since ourlast post: A peek atMicrosoft Store Ads from Build 2023, a case study onMonetize Ad Server, and some newpolicy changes andinsights. Last but certainly not least, you may have also seen more on the unification of our offer under the Microsoft Brand, and about our commitment to innovation driving us to continually evolve our technology. Check outthe blog post there for more from Jennifer Creegan, but for now letҳ take a look at the product updates to cover. This monthҳ top story: Predictive Targeting for Audience Ads Did you hear? We just announced our release of Predictive Targeting for Audience ads a few weeks ago! This is an exciting step into the advertising future, helping you easily find new audiences who are more likely to convert, using the data you provide combined with Microsoftҳ unique audience intelligence signals. Learn more in the blog post above about how you can drive better performance when you leverage Predictive Targeting. Improve your RSA with the power of generative AI As Microsoft Advertising has made a commitment to innovating with the vision to reimagine advertising with generative artificial intelligence (AI), an exciting development in this space is transpiring with responsive search ads (RSA). WeҲe folding the power of generative AI into how you create and edit RSA now, by recommending AI-generated headlines and descriptions for you. In this improved experience rolling out to advertisers, weҲe providing recommendations (based on your final URL) that are neatly categorized, higher quality, and more diversified. In the ad creation workflow, choose from several headline recommendations and adopt multiple recommendations in just one click. Get inline recommendations and categorized recommendations with explanation. These recommendations are also now available in35 languages which are automatically detected based on the language of your website. Learn more about responsive search ads here:About responsive search ads (microsoft.com) Other RSA enhancements: Auto-generated assets and IF functions In addition to inline recommendations, you can also choose to opt into our new auto-generated assets feature for responsive search ads. This is a new setting that will dynamically create auto-generated assets upon the ad serving, allowing you to scale your work, and create more relevant ads. Once you check the box to enable auto-generated assets, theyҬl begin serving for you, and then you can easily see in reporting which headlines and descriptions are auto-generated vs. which are advertiser-provided. This is gradually rolling out to advertisers now. Contact your account team or Support if you would like early access. Lastly, if youҲe looking to create more sophisticated targeting and ad customization within your RSAs, weҶe also got IF functions for RSA rolling out to advertisers later this month. This allows you to easily modify your ad copy based on two targets: device and audience. Leveraging this functionality will provide you with scalability by reducing the need for you to create separate campaigns or ad groups for different devices and different audiences. Now, a single responsive search ad can be customized with unique messages based on the userҳ device usage or specific audience segment, helping you send the right message to the right audience. Learn more about IF functions here:About IF functions (microsoft.com) Multimedia ads in dynamic search ad (DSA) ad groups Multimedia ads can help youlet your brand shine, and now weҲe excited to share that you can use the power of your website content to create compelling automated multimedia ads within DSA ad groups. This allows you to solve your scale challenges by using AI to automatically generate and update rich visual ads from your websiteҳ content, as well as use our models to optimize your ads for the best performance. Property promotion ads now include vacation rentals If youҲe a travel advertiser, we hope youҲe using these other highly visualProperty promotion ads. Now, youҬl be glad to know that these ads include vacation rentals in addition to hotels, so you can share more of your properties on Microsoft platforms. UET tag dashboard enhancements: Testing potential issues and expanded lookback Back in late May, weannounced the release of new website insights for your Universal Event Tracking (UET) tag. WeҲe continually at work improving more aspects of this exciting new dashboard, and now we have two new enhancements to share: Easily test your UET events: Troubleshoot and QA your UET tag by monitoring the data being received in real time, so you can set yourself up for success. Expanded lookback period: The UET overview tab now includes an expanded lookback period on the performance of your tag across all its dimensions, such as events, parameters, and event types. Find your UET tag dashboard in campaign settings. Data-driven attribution (DDA) reporting is now generally available Relatedly, weҲe now also fully releasing additional model comparison reporting so you can fully understand the impact of each ad interaction across your conversion path. Microsoftҳ advanced machine learning DDA model uses your conversion data to calculate the actual contribution each ad interaction had, which is different from the Last Click Attribution (LCA) model used historically. To access this reporting, from the top menu you can select Reports > Default Reports > Performance > Conversion Model Compare. The model comparison report is available by ыeywordҠgrain with a wide range of metrics to slice and dice the data. Conversion model compare report. Deprecation of legacy Ad Insight Keyword APIs and Product Category feature in Keyword Planner Lastly, weҲe soon deprecating some legacy and low usage features that are outdated and no longer compatible with our system in Keyword Planner: GetKeywordCategories Service Operation, GetKeywordDemographics Service Operation, GetKeywordLocations Service Operation, GetKeywordIdeaCategories Service, as well as the Product Category feature in Keyword Planner. The deprecation date is August 21, 2023. Thatҳ all for JulyחeҬl see you back here on August 1 with another recap. Take care everyone! Help us improve Microsoft Advertising Your comments and feedback are integral to shape and improve our product. You can use the Microsoft AdvertisingFeedback portal,in-product feedback,Twitter, orInstagram, and as always, contactSupport. 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