The story of the Pushpa film was directed by Sukumar, a script that was set against the backdrop of Seshachalam forest in the hilly region of Tirumala. Pushpa (Allu Arjun) tells the story of a lorry driver who is part of an illegal business based on smuggling of red sander trees in the forest of Seshachalam in Andhra Pradesh. The story plot of the film revolves around the Red Sanders trafficking and is set in Rayalaseema and Nellore which entails the course of the film through porter-smuggling.