San Diego, Oct. 19, 2021 (GLOBE NEWSWIRE) -- Encinitas, CA based Simon White SEO would like to connect with the general public to discuss how SEO or search engine optimization (SEO) is a key role in the success of small and medium enterprises (SMEs). In general, SMEs find it difficult to manage their online presence, which hampers their growth potential. SEO has become a crucial component of any marketing strategy for SMEs who are trying to improve brand awareness and generate more revenue. Over the years, digital marketing has grown more comprehensive and more in line with what businesses are searching for. SEO is an all-in one solution for SMEs to enhance their brand awareness and revenue through attracting relevant traffic their site. Many businesses are now realizing that their customers are more inclined to shop online instead of traditional channels when they make their purchases. Therefore, it is crucial to ensure that a website has a solid online presence as well as SEO being among the most efficient ways to achieve this. According to Simon White SEO's website, SEO is the process to optimize various elements of a website in order to make it appear higher on search engines like Google, Yahoo or Bing. SEO can be classified into two main areas that are on-page optimization (internal elements) as well as off-page optimization (external factors). On-page optimization focuses on website structure and contents. Off-page optimization is concerned with external factors , such as backlinks and social media engagement. Through SEO, businesses are able to rank higher in search engines, get more website visitors, and increase brand awareness. According to the company, internet searches are the only way that consumers can learn about a company or product in this day and age. In order to gain organic traffic from people searching for services or products websites must be optimized for an online experience. Small and large-scale businesses must employ effective strategies to expand their business. SEO is a method that can yield positive results in a short time -- and at a low cost. While SEO techniques aren't advanced techniques, they must be properly implemented in order to achieve desired results. Smaller companies can either work with an outside agency or an internal SEO team to improve their site's performance for search engines.