San Diego, Oct. 19 2021 -- Encinitas' Simon White SE is looking to educate the public about the way that SEO, or search engine optimization (SEO), plays a critical role in the growth and success of medium and small businesses (SMEs). The majority of SMEs find it difficult to manage their online presence, which hinders their growth potential. Small and medium-sized enterprises that wish to increase the visibility of their brand and generate more revenue have made SEO an integral part of their marketing strategies. As time has passed, digital marketing has grown more inclusive and in line with what small businesses are looking for. SEO provides an all in one option for SMEs to improve their brand awareness and revenue through attracting relevant traffic their site. Many businesses are now discovering that their customers are more likely to shop on the internet than traditional channels when making their purchases. SEO is one of the most effective methods of making sure that your site is visible on the internet. As per Simon White SEO's website, SEO is the process that focuses on optimizing various aspects of a site to make it rank better on search engines such as Google, Yahoo or Bing. SEO can be classified into two areas of off-page optimization which is based on external factors as well as on-page optimization. On-page optimization focuses on website structure and content. Off-page optimization is concerned with external factors such as social media engagement and backlinks. Businesses can rank higher in search engines, entice more website visitors, and enhance brand recognition using SEO. The company states that the sole way that a user gets to know about an organization or product in the current time is via internet search results. Therefore, a website needs to be optimized for a purely online user experience, in order to draw organic traffic from customers looking for a service or product. Both big and small businesses should employ efficient marketing strategies to help grow their businesses. SEO is one of the methods that provides positive results quickly -- and at a cost that is affordable. Although SEO methods aren't scientifically advanced, they must be implemented correctly in order to obtain the desired results. Small businesses have two options: either work with an outside company or an internal SEO team. This will optimize your website to be search engine friendly.