San Diego, Oct. 19, 2021 (GLOBE NEWSWIRE) -- Encinitas, CA based Simon White SEO would like to connect with the general public and discuss how SEO or search engine optimization (SEO) plays a crucial part in the success of small and medium enterprises (SMEs). The majority of SMEs find it difficult to manage their web presence, which limits their growth potential. SME's that want to grow branding awareness and generate revenue have included SEO as a part of their marketing strategies. Digital marketing has evolved to become more inclusive and pertinent to the demands of SMEs in time. SEO provides an all in one solution for SMEs to boost their awareness of their brand and increase revenue through attracting relevant traffic their site. Many companies have come to recognize that consumers are increasingly shifting to the internet when it comes to buying products, as opposed to through traditional channels. It is important therefore to ensure that a business website has a solid online presence, with SEO being among the most effective ways of achieving this. Simon White SEO has explained the concept of SEO is the process through the site's elements are optimized for higher rankings on search engines like Google, Yahoo, and Bing. SEO is broken down into two main areas in which on-page optimization (internal factors) and off-page optimization (external factors). On-page optimization typically refers to the structure of the website and content, whereas off page optimization encompasses external elements that include backlinks and social media interaction. By using SEO, businesses can rank higher on search engines, acquire more visitors to their websites and build brand recognition. The company states that the only way someone gets to know about the company or product in the current time is via internet searches. Therefore, a website has to be optimized for a purely online user experience to get organic traffic from those looking for a particular product or service. Both small and large businesses must employ effective marketing techniques in order to expand their business. SEO is one method which delivers results swiftly -- and at a low cost. While SEO techniques aren't an exact science, they must be used correctly to ensure the desired outcomes. For small businesses, you have two options: engage an outside company or an in-house SEO team. This will optimize your website to be search engine friendly.