San Diego, Oct. 19 2021 -- Encinitas-based Simon White SE wants to talk with the public about how SEO, or search engine optimization (SEO), plays an important role in the growth and success of medium and small businesses (SMEs). SME owners find it difficult to manage their online presence . This can hinder their growth potential. SME's who want to boost the visibility of their brand and generate more revenue have made SEO an integral part of their marketing plans. In recent years, digital marketing has grown more inclusive and in line with what small businesses are looking for. SEO provides all in one option for SMEs to increase their brand's visibility and generate more revenue by attracting relevant visitors to their site. Many businesses are now discovering that their customers are more likely to shop on the internet than traditional channels when making their purchases. SEO is one of the best ways to make sure that your site is easily found online. As stated on Simon White SEO's website, SEO is the process of optimizing different aspects of a site's performance to get better on search engines such as Google, Yahoo or Bing. SEO can be divided into two categories of off-page optimization which is based upon external factors and on-page optimization. On-page optimization refers to the website's structure and contents. Off-page optimization deals with external elements such as social media engagement as well as backlinks. With SEO, companies can rank higher on search engines, gain more website visitors, and increase brand recognition. According to the company, online search engines are the sole way that people can find out about a business or product in the present. To increase organic traffic from users searching for services or products the website needs to be optimized for the online user experience. SMEs and big businesses alike need to make use of efficient marketing strategies in order to increase the growth of their businesses. SEO is a method that can yield positive results in a short time -- and for a minimal cost. Although SEO methods aren't as complicated as they appear, they require proper implementation to ensure the desired outcomes. For small businesses, you can choose to employ an outside agency or an in-house SEO team. This will optimize your website to be search engine friendly.