San Diego, Oct. 19, 2021 -- Encinitas-based Simon White SE would like to inform the general public on how search engine optimization (SEO), plays a critical role in the success and growth of small and medium-sized businesses (SMEs). Small- and mid-sized businesses face difficulties to manage their online presence which could hamper their growth. SEO has now become an essential part of any marketing strategy for SMEs who want to boost brand recognition and generate more revenue. Over the years, digital marketing has become more comprehensive and more in line with what SMEs are searching for. SEO provides an all in one option for SMEs to boost their awareness of their brand and increase revenue by bringing relevant traffic to their website. A lot of businesses recognize that consumers are increasingly using the internet for buying products, as opposed to through traditional channels. SEO is one of the most effective ways to make sure that your site is easily accessible online. According to Simon White SEO's website, SEO is the process to optimize various elements of a website to rank higher in search results such as Google, Yahoo or Bing. SEO is divided into two parts of off-page optimization which is dependent on external factors and on-page optimization. On-page optimization refers to the website's structure and contents. Off-page optimization is concerned with external factors like social media engagement as well as backlinks. Through SEO, companies can rank higher on search engines, acquire more site visitors , and generate brand recognition. The company asserts that the only method by which a consumer comes to know about an organization or product in the current time is via internet search results. To increase organic traffic from users searching for products or services websites must be optimized to offer an online experience. Small and large companies require effective marketing techniques in order to expand their business. SEO is one method that provides positive results quickly -- and for a very low price. While SEO strategies aren't as complicated as they appear, they should be used correctly to produce the desired outcomes. For small-sized businesses, you can choose to employ an outside agency or an internal SEO team. This will optimize your site for search engines.