A social media marketing plan is a must for small businesses. Social media marketing is inexpensive and can help you reach specific demographics, generate more leads, and stay connected with your customers. Decide what your goals are, learn who your customers are, create social media postings to build customer relationships as well as self-promote, decide what KPIs (key performance indicators) you will measure, build a social media team, and create a social media calendar. Putting a social media marketing strategy in place will help you grow your small business.