Experiential retail is the focus on establishing a captivating and shareable experience for consumers once they enter through the doors. Experiential retail differs from traditional retail in that its main goal is to prioritize customer engagement and senses ֠not sales. Businesses in China are no stranger to the world of experiential retail; they work [ŝThis article Riding the experiential retail trend: Inside Nio and Huaweiҳ neighbourhood stores in China is the first one to appear on Daxue Consulting - Market Research China