The Importance of Digital Marketing Agency Do you know that around 87% of buyers now start their search for products and services online? It doesn't matter whether you are selling digital or physical products. The significance of digital marketing is not at all something reserved for digital business owners. Even when you're selling physical products, going where your potential customers spend plenty of time is really a no-brainer. Before, the location of a business in a densely populated area was once a huge competitive advantage. Now the story is different. Without a successful digital marketing strategy, you might continue to lag in your competition for clients, sales, and market share growth.