The Importance of Digital Marketing Agency Do you know that around 87% of buyers now start their look for products and services online? It doesn't matter if you are selling digital or physical products. The importance of digital marketing is not at all something reserved for digital business owners. Even when you're selling physical products, going where your potential customers spend a lot of time is a no-brainer. In the past, the positioning of a business in a densely populated area used to be a big competitive advantage. Now the story is different. Without a highly effective digital marketing strategy, you could continue steadily to lag in the competition for clients, sales, and market share growth.