The Importance of Digital Marketing Agency Are you aware that around 87% of buyers now start their seek out products and services online? It doesn't matter whether you are selling digital or physical products. The significance of digital marketing is not something reserved for digital business owners. Even when you are selling physical products, going where your potential customers spend a lot of time is really a no-brainer. Previously, the location of a small business in a densely populated area was previously a big competitive advantage. Now the story is different. Without an effective digital marketing strategy, you could continue to lag in your competition for new customers, sales, and market share growth.