Viral marketing has become a respectable and most importantly, very efficient way of online internet marketing among businesses worldwide – that's if it's done correctly and respectfully. Correctly and respectfully ? What does that mean ? It indicates not abusing the system. It means using viral and other online marketing tactics to spread the word about your company, your product and your service without offending others or being self-serving. But viral marketing is inherently self-serving ofr a small business isn't it ? Well, yes and no. To be truly effective, viral internet marketing for businesses must include a give, share and take approach.