Why is social proof important to your business? Imagine yourself in a place where everyone knows you instantly. Where no one knows who you are, but in just few seconds everyone will be talking about you and praising you for your work or skills. It happens every day on the Internet. You just need to know how it works and what kind of tools to use. We will be focusing on the main benefit which should be clear to all retailers - social media management or SMM, as it is sometimes called. Social media is quickly becoming an integral part of web marketing strategies. Let's face reality: people spend hours on the internet every day. That includes checking new posts from their favorite social networks, such as Facebook, Twitter, Instagram. You can see that it is difficult to operate without social media to help you build a profitable business. Social proof is essential when it comes to social media marketing. I'm sure you've heard about this phrase many times and probably tried using it in your own posts to make them seem more trustworthy for your readers. Social proof is a powerful tool for proving your worth. According to recent researches, people tend to trust statements or products that have already been trusted by others before them up to 80%. If someone likes or shares your Facebook post, it instantly earns their trust. Soon they will also like or share your post. Social proof can also work as a kind of advertisement. However, it's much more effective than traditional forms because people are naturally attracted to social media where all the information comes from other people they know. Social proof is essential if your business wants to grow online. Let's see some examples that show how social proof works in practice: